The Latest
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Sam Adams Returns With New Slogan, New Beer, Reopened Taproom
Samuel Adams has been in hibernation throughout the coronavirus pandemic, shuttering its new Boston taproom, suspending brewery tours at its Jamaica Plain brewery, and focusing on production and distribution to allow people to drink in their homes. But with the loosening of some restrictions in Boston as of Monday, the brewery wants you to know that it’s back in...
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Boston Beer Plans to Bring These New Brews to Tables in 2021
Sam Adams maker Boston Beer Co. plans to launch several new styles and brands in 2021 to capitalize on growth that comes as the pandemic boosts sales and its stock price. In its third quarter earnings report on Thursday, Boston Beer said it would launch Twisted Iced Tea Hard Seltzer; Samuel Adams Just the Haze, the brand’s first non-alcoholic drink; Dogfish Head...
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An Industry Grows: A Look Back at 4 Years of Recreational Cannabis in Mass.
Four years and 689 approved business licenses since voters elected to allow legal recreational marijuana in Massachusetts, the industry has come a long way. Here’s a timeline of the major milestones in the industry over the past four years.
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After ‘SNL' Skit, Sam Adams Maker Is Laughing All the Way to the Bank
Covid mask under his chin, Celtics jersey snug under a flannel and work coat, a “real Bostonian” going by “Sean S.” takes a sip of Sam Adam’s newest fall style, Jack-O Pumpkin Ale, and immediately spits it back into the glass. “Jesus Christ. What the (expletive) is that?” NBC’s “Saturday Night Live” poked fun at Boston Beer’s flagship brand...