Boston Business Journal

Snowball effect: Holiday markets keep winter retail sales warm

The SoWa Winter Festival features dazzling displays with over 100 local vendors, handmade art, holiday gifts, specialty foods and cocktails. In it’s 9th season, the indoor festival is held at the SoWa Power Station, 55o Harrison Ave., through December 22.

In Boston’s bustling Seaport District, winter is normally a quiet time. Whether it’s the biting wind over the Congress Street bridge or the lack of patio-margarita opportunities, foot traffic is slow in the cold months.

That is, except when the Snowport holiday market is up and running.

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