If someone calls Democratic presidential contender Kamala Harris a brat, it might not be an insult.
As endorsements of the vice president in the 2024 presidential race flooded in on Sunday, she also received high praise from pop star Charli XCX.
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“kamala IS brat,” the British singer and songwriter said in a post to X that quickly went viral.
By midday Monday, Harris' campaign had run with the meme. The banner on its X page said “kamala hq” with a neon green background and lower-case letters, similar to the cover of Charli XCX’s album "Brat," which debuted at No. 3 on the U.S. Billboard 200 chart last month and has led many in Gen Z to deem 2024 "brat summer."
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Similar graphics appeared on the Harris campaign's Instagram account, which is full of memes that have taken off with younger audiences.
Some members of Generation Z have declared this season "Brat summer."
The musician told the BBC a "brat" is someone genuine and self-possessed, with a rebellious streak. She “feels like herself but maybe also has a breakdown. But kind of, like, parties through it. Is very honest, very blunt. A little bit volatile. Like, does dumb things. But it’s brat. You’re brat. That’s brat.”
Left-leaning social media content creators told NBC News they were feeling re-energized about Democrats and their chances after Biden withdrew from the race and endorsed Harris. Platforms have seen a wave of memes about Harris, including about coconut trees, that Democrats hope can help mobilize young voters.
