NBC Is Saying Howdy to the New ‘People's Choice Country Awards' This Fall

Country music lovers and pop culture fanatics will choose all the winners across various categories through online voting

FILE – This April 28, 2020, photo shows the Grand Ole Opry House in Nashville, Tenn.
AP Photo/Mark Humphrey, File FILE – This April 28, 2020, photo shows the Grand Ole Opry House in Nashville, Tenn.

The "People's Choice Awards" is expanding.

On March 9, NBC announced the first-ever "People's Choice Country Awards" is set to air live from the world-famous Grand Ole Opry stage in Nashville in September 2023 across NBC and Peacock.

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The two-hour ceremony will "lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments," NBC revealed. 

With the "People's Choice Awards" being the only totally fan-voted award show, country music lovers and pop culture fanatics will choose all the winners across various categories through online voting. Several honorary awards will also be bestowed during the telecast.    

"We're excited to partner with the Grand Ole Opry to bring the year's biggest celebration in country music to Nashville," said Cassandra Tryon, Senior Vice President, Live Events, NBCUniversal Television & Streaming. "Country fans are passionate about their music and there's no better place to host this event than from country music's biggest stage."

"The Bachelorette's" Hannah Brown won big at the 2019 People's Choice Awards. She won The Competition Contestant Of 2019 Award and took to the stage to share her excitement for winning. In the audience was Tyler Cameron who was seen clapping for his former flame after she concluded her speech.

The "People's Choice Country Awards" will extend to social platforms with All-Access Live bringing fans at home a behind-the-scenes look at the biggest moments from the night.

The 2022 "People's Choice Awards," hosted by Kenan Thompson, aired last December and honored Hollywood icons like Ryan ReynoldsShania Twain and Lizzo. (See all the winners here).

The telecast is produced by Den of Thieves with Jesse Ignjatovic, Evan Prager and Barb Bialkowski serving as Executive Producers.

(E!, NBC, Peacock and this station are all part of the NBCUniversal family)

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