What's in the $500,000 swag bag for the Golden Globes?

Good news for guests of the 2024 Golden Globe Awards.

The annual ceremony’s presenters and winners will receive an "exclusive" gift bag worth $500,000, according to a press release on the official Golden Globes website.

The gift bag, which is being billed as "The Ultimate Gift Box," was curated by luxury lifestyle magazine Robb Report especially for the Golden Globes Awards, which aims to honor the best in film and television each year.

The Robb Report also made a “generous” contribution to the Golden Globes Foundation to “support arts, education, journalism, humanitarian projects, and non-profit organizations dedicated to empowering underrepresented communities within the entertainment industry,” the release said.

The gift bag features more than 35 luxury products, everything from private jet credits to a session with a celebrity tattoo artist.

Here's everything you need to know about the upcoming awards ceremony and its swag bag.

Who will receive the gift bag?

All 83 of the 2024 Golden Globes ceremony's presenters and award winners will receive the gift bag, which is worth more than $500,000.

What's in the bag?

All 83 recipients will receive the majority of the gift bag's luxury items with some exclusive goodies going only to a select few.

All of the night's presenters and winners will receive multiple travel experiences, including a five-day luxury yacht charter in Indonesia aboard the Celestia Phinisi Yacht valued at $50,000, and a five-day "luxury experience" at the Ritz-Carlton Grand Cayman, valued at $20,000.

They'll also receive multiple beauty items, including a LED face mask from CurrentBody ($380), and multiple luxury food and drink items, including a bottle of Komos Varietals ($200).

But the goodies don't stop there.

Up to 10 lucky recipients will receive a complimentary membership with $10,000 in flight credits to XO Jet ($11,000), while one lucky recipient will receive a pair of Coomi x Muzo emerald earrings. Retail price? $69,000.

For the complete list, click here.

How to watch the 2024 Golden Globe Awards ceremony

The ceremony will air live at 8 p.m. ET on Jan. 7 on CBS. It will also stream on Paramount+ and be available on the CBS app as part of a new deal between the network and the Golden Globes.

Those without a cable subscription should be able to access the ceremony through subscription services like Hulu Live TV, YouTubeTV, AT&T TV and FuboTV, many of which offer a free trial.

Who is nominated for awards?

In movies, “Barbie” leads with nine nominations in a range of categories, followed by “Oppenheimer,” with eight. “Poor Things” and “Killers of the Flower Moon” garnered seven apiece.

In television, “Succession” earned the most nods with nine nominations, while “The Bear” and “Only Murders in the Building” pulled up next with five apiece.

Go here for a full list of nominees for the 2024 Golden Globe Awards.

What is different this year at the Golden Globes?

The Golden Globes have been handed out since 1944 by the Hollywood Foreign Press Association or HFPA. It rose to prominence in the 1990s when it began collecting tens of millions of dollars in licensing fees annually for the awards, especially after beginning a long-running partnership with NBC, Variety reports. (TODAY and NBC are both owned by the same parent company, NBC Universal.)

The HFPA came under scrutiny in 2021 after the Los Angeles Times reported in an exposé that there were no Black members in the voting body.

NBC decided not to carry the 2022 telecast and then in June 2023, the HFPA shuttered and sold the awards show to Dick Clark Productions and Todd Boehly’s Eldridge.

This year, there are two new categories: cinematic and box office achievement and best performance by a stand-up comic on television.

Another change: 25 of the competitive categories will have six nominees instead of five.

No one is being presented with either of the award show’s usual lifetime achievement awards this year — the Cecil B. DeMille and Carol Burnett Awards — but that is not a permanent change, according to a press release.

The voting body has also changed — according to the Golden Globes website, there are 300 entertainment journalists who are a part of the voting body representing 75 different countries.

The voting body is 47% female with 60% self-identifying as racially and ethnically diverse: 26.3% Latinx, 13.3% Asian, 11% Black, and 9% Middle Eastern. To be a part of the voting body, people have to be an experienced entertainment journalist working for a recognized international media organization and either living in the U.S. or overseas.

This story first appeared on TODAY.com. More from TODAY:

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