McDonald's found itself at the center of a TikTok trend in June when it rolled out a purple-tinted milkshake in a nostalgia-driven campaign honoring "Grimace" - one of the fast food giant's characters seen in advertisements and at children's birthday parties.
The "Grimace Birthday Shake" was offered as part of the "Grimace Birthday Meal," which included a choice of Big Mac or 10-piece Chicken McNuggets, a medium French fry, and, of course, the unique purple shake. If you didn't get a chance to try the shake and wonder if it's still available, here's a bit of disappointing news.
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McDonald's appeared to bid farewell to the shake and birthday meal in a somewhat mysterious tweet -- supposedly written by Grimace.
"U made me feel so specialll ty say goodbye grimace nowww," the tweet read.
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As many across the country rushed to their local McDonald's to try the shake out, some on social media shared a rather "grim" interpretation of the shake's supposed effects.
Several users on TikTok posted videos, showing them drinking the purple-tinted milkshake before showing them appear to be dead in the next sequence.
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Because the shake was introduced to celebrate Grimace's birthday, there's a chance it could return a year from now -- when Grimace's next birthday rolls around.
McDonald's nor Grimace himself have yet to say whether that's a possibility, though. So you'll just likely have to wait and see.
