• Xpeng's Hong Kong-listed shares plunged more than 12% on Wednesday after the Chinese electric vehicle maker reported a wider-than-expected loss for the second quarter.
• Xpeng said it expects to deliver between 29,000 and 31,000 electric vehicles in the third quarter, representing a year-over-year increase of around 13% to 20.8%.
• The market expected a higher number.
• Xpeng said it is confident that the launch of the G9 SUV in September and two new models in 2023 will help it enter a "growth cycle."

Xpeng's Hong Kong-listed shares plunged more than 12% Wednesday after the Chinese electric vehicle maker reported a wider-than-expected loss for the second quarter and weak guidance on deliveries.

On Tuesday, Xpeng reported a net loss of 2.7 billion Chinese yuan ($403.2 million), wider than the 1.6 billion yuan expected according to Refinitiv consensus estimates.

The Guangzhou, China-headquartered company also said it expects to deliver between 29,000 and 31,000 electric vehicles in the third quarter, representing a year-over-year increase of around 13% to 20.8%.

That guidance disappointed the market.

"Well the second quarter results were actually not bad at all. The revenue was even a little bit better than what we expected. And the earnings, or I should say loss, were narrower than what we expected," Jiong Shao, analyst at Barclays, told CNBC's "Street Signs Asia" on Wednesday.

"The problem ... was really the forward Q3 delivery guidance, which is about 40% below prior estimates we had. That's what happened to the stock price."

Xpeng President Brian Gu said Tuesday the guidance reflects the fact that the industry is entering a "relatively slow season" and that "traffic in the stores are less than what we've seen before because (of the) post-COVID situation."

In the second quarter of the year, China saw a resurgence of Covid-19. Authorities responded by locking down major cities across the country, including the financial powerhouse of Shanghai.

New models to stoke growth

Xpeng said that the G9, its new electric sports utility vehicle, is on track for its official launch next month with deliveries of the car beginning in October.

Gu said the company hopes monthly deliveries of the G9 will exceed those of its flagship P7 sedan next year. In July, Xpeng delivered 6,397 P7 vehicles.

Xpeng also plans to launch two new models in 2023.

Gu said the new cars along with the the start of deliveries for the G9, and seasonal strength in the fourth quarter, should help Xpeng grow.

"So we do think there is a strong chance and strong confidence that we are going to a growth cycle, led by our new product launches," Gu said.