A 35-year-old man died Saturday night after driving into a cranberry bog in Carver, Massachusetts.
The Plymouth County District Attorney's Office has identified the victim as Brendan McGaffigan, a resident of Carver.
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Carver police responded to two 911 calls reporting that a vehicle had gone into the water in a cranberry bog behind 7 Holmes Street.
First responders found a GMC Sierra on its roof in the pond, with the driver still inside the submerged vehicle.
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Officers and the police chief immediately went into the water and began working to get the driver out of his truck. They were assisted by several other people on scene, as well as additional public safety personnel who were finally able to get into the submerged vehicle and get the sole occupant out.
Carver EMS performed life-saving measures and the man was taken to Beth Israel Hospital in Plymouth, but he did not survive "despite the herculean lifesaving efforts of everyone involved," police said.
A family member of the victim, who also attempted to assist with the rescue, was taken to the hospital, as well, police said.
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Carver police acknowledged the rescue efforts that were made, saying, "Although the results were not what everyone hoped for, we must acknowledge the extraordinary efforts put forth by our public safety personnel and citizens on scene who did their very best to afford the victim the best chance for survival."
According to a preliminary investigation, it appears McGaffigan drove off of the dirt road down an embankment into a pond and the motor vehicle landed upside down in water, trapping him in the truck.
The area where the Sierra left the roadway appeared wet and muddy, and narrow in certain parts, the DA's office said.
Police said while this appears to be a very tragic accident, it is under investigation by the both Carver and state police.