Comcast celebrated the 2024 Paris Olympic and Paralympic Games with a Boston Celtics basketball clinic and a men’s basketball quarterfinals viewing party Thursday at the Auerbach Center at New Balance World Headquarters.
Over 100 people attended, including Boys & Girls Club kids from across Massachusetts, including Holyoke, Lowell, Springfield, Stoneham, Wakefield, Westfield and West Springfield. They had a chance to get basketball tips from the Boston Celtics’ coaching staff ahead of watching Canada play France in the men’s basketball quarterfinals.
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“This was an unforgettable experience for the kids and our local club thanks to Comcast and the Boston Celtics,” said Keshawn Dodds, executive director of the Boys & Girls Club Family Center in Springfield. “We look forward to continuing to cheer on the athletes, especially the Boston Celtics players on the team – throughout the Olympics.”
“The event was a slam dunk for our kids and staff,” said Joe Hungler, executive director of the Boys & Girls Club of Greater Lowell. “We’re grateful for our continued partnership with Comcast and appreciative of the Celtics for opening their doors to our team for this special opportunity.”
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At the event, Comcast team members shared a look at Comcast’s viewing experience for the Olympic Games, including enhanced 4K, personalization across devices, a comprehensive and interactive schedule of events, catch-up highlights, venue tours and more.
“The Olympics is a special opportunity for us to provide one-of-a-kind experiences through both our innovative platforms and community partnerships,” said Carolyne Hannan, senior vice president of Comcast’s New England Region. “It was a special day gathering local youth at the Boston Celtics’ facility to play and then enjoying some basketball together through our unique viewing experience. Thank you to the Boys & Girls Club and Boston Celtics for being a part of it.”
“Comcast has been a partner of the team for more than 20 years and we share the focus on connecting community partners such as the Boys & Girls Club with opportunities and memorable experiences such as today’s event," added Ted Dalton, Boston Celtics chief partnership officer.
