BROOKLYN, NY – JUNE 22: Kendrick Perkins looks on before the 2023 NBA Draft on June 22, 2023 at Barclays Center in Brooklyn, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2023 NBAE (Photo by Michael J. LeBrecht II/NBAE via Getty Images)
Student-athletes aren't the only ones who stand to benefit from the billion-dollar business that is college athletics. Investors also see an opportunity in the new industry created by the 2021 NCAA's rule change allowing student athletes to make money from name, image and likeness (NIL) deals.
NILLY is a NIL investment platform co-founded by Chris Ricciardi and former Celtics player Kendrick Perkins that allows investors to bet on the future income from NIL deals from pools of student athletes or athletic programs.
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