Non-dairy milk lovers, rejoice.
Starting next week, Starbucks will stop charging coffee-drinkers who wish to customize their drinks with non-dairy milk options an extra fee, the company announced Wednesday.
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The change will go into effect on Nov. 7, the same day the company will launch its holiday menu, Starbucks said in a release.
Starbucks said dropping the extra charge will make "it easier for customers to make their Starbucks beverage their own" by customizing popular drink recipes with non-dairy milk options, including soymilk, oatmilk, almondmilk or coconutmilk, according to the release.
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"Core to the Starbucks Experience is the ability to customize your beverage to make it yours. By removing the extra charge for non-dairy milks we're embracing all the ways our customers enjoy their Starbucks," Brian Niccol, Starbucks chairman and CEO, said in the release.
Substituting a non-dairy milk is the second-most requested customization from customers, according to Starbucks. It falls behind adding a shot of espresso.
The company estimates that almost half of its customers who currently pay to substitute a non-dairy milk will see a price reduction of more than 10% when the change goes into effect.
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"This is just one of many changes we'll make to ensure a visit to Starbucks is worth it every time," Niccol added in the release.
The non-dairy milk news came on the heels of an earlier announcement that the coffee chain will discontinue its Oleato olive oil drinks in early November.
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